SS15 saw a variety of hair and makeup looks across the runways of New York, London, Paris and Milan.
(All images from Spring/Summer 2015 hair and makeup trends. [online] Cosmopolitan.)
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| SS15s Makeup (EYES) |
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| SS15s Makeup (SKIN) |
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| SS15s Makeup (Lips) |
LIPS: SS15 saw the bold lip colour making a statement with designers such as Dolce & Gabanna, Zac Posen and Burberry Prorsum sending their models on the catwalk sporting a bold, coloured lip that was accompanied by minimal eye makeup allowing the lips to make the statement. Sally Lapointe focused on both the eyes and lips choosing contrasting pastel colours to stand out against the monochrome colours of her fashion designs.
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| SS15S Hair |
HAIR: SS15 saw a variety of different hairstyles hit the runway. With super sleek ponytails from Pamella Roland and Cushnie et ochs, these hairstyles contrasted greatly against the more messy, grunge hairstyles featured across the catwalks. Braids were a popular style across a variety of designers with the TRESemme team at Marissa Webb creating beautifully grunge, multiple plait hairstyles and Mara Hoffman reforming the classic fishtail plait into a more bohemian hairstyle.
The hair and makeup trends featured in London, New York, Milan and Paris fashion week greatly effect the fashion industry. High end fashion magazines such as Vogue, Elle and Harper's Bazaar all feature the latest fashion in their magazines. The trends from fashion week are shown in the magazines through advertising which includes the hair and makeup from the catwalks.
From looking in current magazines, it is clear that the trends from the fashion weeks dominate the magazines. High end magazines take advantage of the fact the consumer is interested in the trends by offering articles that tell the readers how to achieve the look. As well as this, the beauty industry see's an opportunity and begins offering beauty products that the readers can buy in order to create the same hair and makeup from the catwalks.
An example of how the catwalk affects the fashion industry is shown in the latest edition of Elle UK. A feature on Hair Trends shows a variety of SS15 hair looks with step by steps on how to achieve the look aswell as recommended hair products that the reader should buy in order to help achieve it.
Another example of how it affects the fashion industry is shown in the latest edition of InStyle UK. Throughout the beauty segment of the magazine, advice and products are offered in order to create the glowing skin shown in some of the SS15 shows. The articles talk about how the season is all about the fresh faced look and readers are given step by step information on how to obtain the look.
As the makeup and hair trends are featured in the fashion magazines, consumers are persuaded to buy the magazines because they know they will find the right information in them. As well as this, they are made aware of the fashion trends that accompany the hair and makeup thus having a positive effect on the fashion industry. What is important to remember is that the hair and makeup designs go hand in hand with the fashion pieces. They compliment each other beautifully and enable the designers to create a statement.
HOW THE HAIR AND MAKEUP COLLABORATES WITH FASHION
The hair and makeup seen on the catwalks this SS15 is intended to collaborate with the fashions on the show.
For instance, at Dolce & Gabbana, the inspiration for the fashion came from Italy in the 15th Century at a time when it was ruled by the Spanish. The strong Spanish influences of the fashion were shown on the catwalk with beautiful floral patterns and bull fighter inspired clothing. (seen below) The hair and makeup worked alongside this theme, with models wearing red roses in their hair (red roses used to be thrown to the winning bullfighter, the matador) and beautiful makeup that showed similarities to the flamenco dancer (a tradition Spanish dancer) with the bold red lip and heavily contoured cheekbones.
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| Fashion at Dolce & Gabbana |
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| The traditional Flamenco dancer with a red flower in her hair shows D&Gs inspiration |
Other fashion brands were not as obvious with their themes with designers such as Alexander McQueen opting for a more sinister look to compliment their clothes designs. The clothes inspiration at Alexander McQueen was definitely Japanese inspired with large floral prints in black, white and red block colours. Certain items certainly had a geisha feel to them with kimono style dresses seen on the catwalk. As well as this, there were aspects of Rome shown in the catwalk with each model wearing gladiator inspired lace up boots. These boots were complimented by the almost warrior appearing masks seen on the models faces. The masks created by makeup artist Pat McGrath, were different shapes but were open and allowed the makeup of the model to be seen. The models eyebrows were bleached and were teamed with a dewy brown eye makeup. This added to the dramatic, almost sadistic effect of the mask. The dewy look of the eye makeup was complimented by the wet look hairstyles seen on the catwalk. The hair was combed through and tied into a neat bun conforming to the structured feel of this look.
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| Japanese inspired fashion at Alexander McQueen |
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| Dramatic bleached brows by makeup artist Pat McGrath |
Overall, it is clear how designers use the hair and makeup to enhance their fashion designs and make a statement. Whether the statement is more obvious like at Dolce & Gabbanna or less obvious like in Alexander McQueen, it is clear that the hair and makeup is equally as important as the clothes shown in fashion week. The hair and makeup effects the fashion industry greatly and inspires many brands to create new products that can be bought by the consumer.
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