Editorial Campaigns

Editorial Campaign- Roberto Cavalli AW14

 

The Roberto Cavalli AW14 editorial campaign was very much an influence of the much loved sex symbol and beauty icon, Marilyn Monroe. Although Roberto Cavalli explained that this was intentional, the campaign did portray a modern twist on the icon's classic look, making it more wearable and current.

 

The campaign featured British beauty, singer Rita Ora, who wore her blonde hair similar to Marilyn's signature waves. The hair, styled by Brent Lawler was volumized and beautiful and complimented the nude makeup that Rita wore. Although the hair style showed major similarities to Marilyn's, both in colour and style, I think that hair stylist Brent has created a much softer, wearable look that is much more contemporary.

 

The makeup was created by makeup artist Kathy Jeung and although I think that the hair is one of the main focal points of this campaign, it is hard not to notice how flawless Rita's makeup is. Kathy ditched Marilyn Monroe's trademark red lip for this look and instead opted for a nude lip colour. This makes the look more wearable and modern and doesn't draw the attention away from the beautiful dresses. The soft eye colour and winged eyeliner adds a romantic feel to the campaign and the well groomed eyebrows and perfectly bronzed, highlighted skin creates a look of elegance. I think that Rita Ora looks completely stunning in this campaign and that the makeup accentuates her natural beauty perfectly.

 

I really love the background settings of this campaign as the location and props convey luxury and expense, in sticking with the Hollywood glamour theme of this campaign.

 

Rita oozes seduction whilst posing in a variety of gorgeous evening dresses that highlight her striking figure and beautiful skin. The variety of poses include a take on the infamous 'white dress moment' where Marilyn Monroe's dress is blown upwards as she stands above a subway in the film The Seven Year Itch. The dresses in this campaign are figure hugging and create a beautiful silhouette. The light fabric of the dresses and creative patterns are lavish and decadent and have a pop of colour that draws the attention of the audience.

 

Overall, I really love this campaign. It's fun, glamorous and beautiful and I think that the photographer Francesco Carrozzini has worked well to capture the themes that Roberto Cavalli wanted to portray. I think that Rita Ora looks truly magnificent in these photographs and her hair and makeup looks nothing short than perfect. I think that the softer, romantic take on Marilyn Monroe's makeup could be easily wearable for both day and evening and generally, I think that this makeup look is set to be a popular trend.

 

Rita Ora starring in the Roberto Cavalli AW14 campaign.

 

 

'Coco Coach' Chanel AW14

 

At the Chanel AW14 editorial ad, sport meets street in a campaign featuring models Cara Delevingne and Binx Walton wearing various fashion pieces influenced by sport and street wear. The models wore colourful trainers and jogging trousers, as well as tweed outfits, leather shoes with knee pads and chunky padlock necklaces that added an urban feel to the looks.

Watch behind the scene footage here.

 

The setting for this campaign was a gym complete with a boxing ring, gym machines, weights and male boxers which I think, was a perfect location for the photo shoot. It's gritty and dark and contrasts well with the beautiful colourful fashion designs. I think choosing this type of location for this look is very clever because not only does it fit in with the theme of the clothing but the grey, drab colours of the gym tend to drown into the background and as an audience we are immediately drawn to the clothes as they have more vibrant colours.

 

The make up look for this campaign, created by Tom Pecheux shows a beautiful dewy makeup look complete with natural, filled brows, subtle soft pink lips and heavy contour under the cheekbones. The eye makeup is kept minimal with just eyeliner and mascara. The skin looks fresh and beautiful but the contour adds to the heavy, street feel of this look. I think that the makeup really compliments the overall theme of the campaign. The makeup is slightly dewy which could be intended to convey the workout aspects of the shoot. The heavy contour of the cheeks draws the face in and makes the model appear more dramatic, adding to the boyish feel of the ad. I really like the makeup look for this campaign and think that the subtle feel of the makeup works well with the rest of the components. I prefer more dramatic makeup styles than this but I can see how Tom has used the makeup to enhance other aspects of the advert.

 

The hair, created by hairstylist Sam McKnight is very urban and has a male feel to it. Model Cara sports a high ponytail complete with woven tweed dreadlocks. Along with her, Binx wears her hair with a shaved side and thick curls cascading in front of the face creating a dramatic, street look. I really love the hairstyles in this ad and although I disagree that this would be a trend that was wearable, I love Sam McKnight's creativity and especially love the dreadlocks. Although they do appear very 'tomboy' the pink pastel colours of the material woven into the hair adds a feminine touch to the look.

 

Chanel's AW sportswear campaign

 

This particular ad campaign is very influential to fashion. Activewear has recently began to stand out in the fashion industry, with companies creating more wearable gym wear. High street brand H&M have teamed up with Alexandra Wang to create a line of wearable sports clothes and sports brands such as Adidas have teamed with urban artist Rita Ora to create a line of wearable, street inspired sports clothes (Pictured below).

 

Fashion Cosmopolitan Magazine, Issue No. 3, AW14

 

The two images below are from the most recent Limited Edition Fashion Cosmopolitan Magazine. I came across these images whilst I was in the middle of research the Chanel Coco Coach campaign and thought they were great examples of how fashion campaigns turn into trends and influence the public into buying into the trend. The images below feature a similar necklace chain to the one showcased in the Chanel AW14. Similarly, trainers that are part of the  Coco Coach collection are displayed in the magazine under the title 'Gym class heroes' which just goes to show how the fashion trend has already spread and influenced an audience into buying into the activewear fashion statement.

 

Fashion Cosmopolitan Magazine, Issue No.3, AW14.

 

Fashion Cosmopolitan Magazine, Issue No.3, AW14

 

Overall, I really enjoyed looking into the fashion campaign. I really love urban inspired clothing and think that Chanel worked well to create a fun editorial campaign that has already begun to influence and inspire other. I think that the makeup for this look was subtle yet complimentary to the hair and makeup but for me, I would have liked to see something a little more edgy.

References

CHANEL, (2014). [video] Available at: http://chanel-news.chanel.com/en/home/2014/07/making-of-the-coco-coach-campaign-the-film.html [Accessed 4 Dec. 2014].

 

MIRROR.CO.UK, (2014). Rita Ora, AW14. [image] Available at: http://www.mirror.co.uk/3am/celebrity-news/rita-ora-wows-face-roberto-3833403 [Accessed 4 Dec. 2014].

 

MIRROR.CO.UK, (2014). Rita Ora, AW14. [image] Available at: http://www.mirror.co.uk/3am/celebrity-news/rita-ora-wows-face-roberto-3833403 [Accessed 4 Dec. 2014].

 

MIRROR.CO.UK, (2014). Rita Ora, AW14 campaign. [image] Available at: http://www.mirror.co.uk/3am/celebrity-news/rita-ora-wows-face-roberto-3833403 [Accessed 4 Dec. 2014].

 

Stern, J. (2014). Chanel Unveils Coco Coach Fall-Winter 2014 Campaign - Pursuitist. [online] Pursuitist. Available at: http://pursuitist.com/chanel-unveils-coco-coach-fall-winter-2014-campaign/ [Accessed 5 Dec. 2014].

 

Tan, C. (2014). CHANEL x "COCO COACH" Fall/Winter 2014 Campaign. [online] sundaylovexo. Available at: http://sundaylovexo.com/2014/09/18/chanel-x-coco-coach-fallwinter-2014-campaign/ [Accessed 5 Dec. 2014].

 

Vella, S. (2014). Fashion Cosmopolitan, (Limited Edition no3), p.163.

 

Vella, S. (2014). Bags Away. Fashion Cosmopolitan, (Limited Edition No. 3), p.63.

 

Vella, S. (2014). Gym Class Heroes. Fashion Cosmopolitan, (Limited Edition No. 3), p.133.