Sunday 7 December 2014

Hair Stylist: Joey Bevan

Joey Bevan
 
Image courtesy of FACEON magazine
 
Joey Bevan is a professional fashion stylist, designer and hair stylist from Essex, London. He studied fashion at College and University before becoming a freelance artist. After being approached for Britain's Next Top Model Live 2010 & The Ideal Home Show 2011 during his first introductory fashion show, his success has spiralled and he has worked on Xfactor, Vogue IT, INSTYLE as well as working with artists such as The Saturday's, Jessie J, Kimberly Walsh and more. He has worked on music videos and editorials and also worked with companies such as Dior, D&G and Kryolan. Joey was commissioned to created 30 garments for the coronation festival in 2014 at Buckingham Palace where he was able to meet the Queen which is a  great achievement. Joey Bevan has recently involved himself in supporting the national movement Be Real which deals with body confidence and aims to change attitudes to body image. I think that this is really inspiring, especially for someone who works in this type of industry.
 
I was lucky enough to meet Joey at a Makeup Masterclass for the makeup brand Kryolan. What I love about the artist is how versatile he is. Although he is primarily a fashion stylist, I chose him as a hair stylist because I love how he unites fashion and hair together to create beautiful pieces of work. Some of my favourite pieces of his work are from the Kryolan makeup calendars as they show his creativity and innovative ideas.
 
Personal Image from the Kryolan 2015 Makeup Dreams calendar.
 
Joey regularly collaborates with Kryolan makeup artists such as Gemma Horner and Paul James Merchant to create inspirational designs. The above image is from the Kryolan 2015 Makeup Dreams calendar which I followed on social media as it was created. The hair and clothes were styled by Joey Bevan for this piece. I really love the 1920's feel of this look and think that the hair, makeup and clothes work together exceptionally. I really love the soft finger wave in the hair of the female model and also love how the hair is curled into place creating a flapper inspired look with a more modern twist. The golden colour of the models hair compliments the gold in the dress beautifully and works well with the highlighting in the makeup. I also love how Joey has acknowledged that in the 1920's, men predominantly wore their hair slicked back for formal wear and he has shown this in the calendar by choosing the right clothing to match the hair.
 
 
 
Image from the Kryolan 2014 calendar
 
 The above image shows one of Joey Bevan's more artistic hair ideas for the Kryolan Calendar 2014. It shows the model sporting a liquid looking hairstyle which was actually created using a bald cap and lip gloss formula. I really love this photograph and the idea for the hairstyle because I think it is very unique and oddly, really compliments the beautiful makeup that has been created. I think that the shine of the gloss flatters the highlighted areas of the face and does not draw the attention away from the clean, stunning makeup. What inspires me about Joey is that he creates looks that have never been attempted before and makes them work beautifully. Never before have I seen lip gloss being used to create hair and it just shows how versatile makeup really is and inspires me to think outside the box.
 
I think that Joey is an inspiration and credit to the fashion and makeup industry, not just because he creates imaginative and original hair designs but because he knows how to work as part of a team and how to collaborate with makeup artists to create beautiful pieces of work. I think that it is important as a makeup artist to broaden my skills not just in makeup, but in hair and fashion too so that I can grow as an artist and be involved in different areas. This is something that I think Joey does well and although he doesn't do makeup, he understands how to compliment it.
 
 
 
 

References

Bevan, J. (2012). Diary of a fashion freak. FACEON, (10), p.86.
 
Propaganda Uncovered, (2014). #Kryolaninspired. [image] Available at: http://www.propaganda.co.uk/wp-content/uploads/2014/01/Kryolan_Inspired12.jpg [Accessed 1 Dec. 2014].
 
 
 


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